The book and the series were designed to appeal to the same audience as Louisa May Alcott's Little Women and Little Men. This was expressly stipulated in Baum's contract with Reilly & Britton, which stated: Baum shall deliver to the Reilly and Britton Co. on or before March 1, 1906 the manuscript of a book for young girls on the style of the Louisa M. Alcott stories, but not so good, the authorship to be ascribed to "Ida May McFarland," or to "Ethel Lynne" or some other mythological female.
